How to use Taobao seller promotion tools
How to use Taobao seller promotion tools
How to set up coupons?
What are the types of coupons
There are three types of coupons in the new edition: Shop coupons, merchandise coupons and parcel post coupons
among
Store coupon: it is universal for the whole store, and the buyer can deduct cash with the voucher when purchasing the whole store
Commodity Coupons: targeted discounts, buyers can use the voucher to offset cash when purchasing specific goods
Parcel post coupon: special service, buyers can enjoy the rights of free mailing with the voucher when purchasing the whole store
Functions of coupons
The functions of coupons are mainly reflected in two aspects, that is, to maintain old customers through full delivery, member relationship management, and to actively market new customers by creating the function of coupon buyer collection
1, Maintain old customers by sending them when they are full and managing membership relationship
1. The discount content will be sent when full, and the store coupon option will be added, as shown in the figure
For example, we can set up promotional activities as follows:
Tip: the coupon sent out after full delivery cannot set the use conditions, that is, a single order can be used if it is greater than 0.01 yuan of the coupon.
2. Accurate distribution of store coupons through member marketing of member relationship management
2, Actively market new customers by creating coupon buyer collection events
In addition to the promotion channels provided by the government, sellers can also copy coupon codes to promote stores and forums, as shown in the figure below:
How to set discount?
The picture comes from Taobao Forum